MONROE - Dick's Piggly Wiggly customers are getting a new experience in shopping for fresh foods.
The Piggly Wiggly store located on the corner of 8th Street and Wisconsin 69 will have a grand reopening Wednesday through July 23 to show off several expanded departments.
"We even got Klements' mascots coming," store manager Paul Nardin said.
Company store designers and engineers managed to add three new aisles and to increase fresh fruits and vegetables, bakery, deli, dairy, meat and frozen foods areas, all without enlarging the building.
Nardin is pleased with the new arrangement and color scheme the company has given his store.
"When I first looked at these colors, I thought, what's this?" Nardin said. "But now that they're on the walls ..."
The varying shades of sandy brown, beige, sage and burnt sienna offer a natural background for the store's increased focus on fresh foods.
Nardin also is happy to get rid of the dated carpeting. New floor covering opens the space from the front doors to the produce area. Customers now enter the store with the U.S. Cellular and floral departments to the right. Decorated cakes and desserts, like Boston cream pies and strawberry tortes, are on display in an expanded 12-foot case on the left.
Customers also will notice a decrease in shopping cart traffic when they enter. The customer service counter has moved to the end of the checkout lanes, a much more convenient spot for customers, Nardin said.
The deli is offering more variety in hot foods and cold salads to-go, with display cases eight-feet longer for each.
The greatest change customers will notice perhaps is the doubled department of fruits and vegetable colorfully displayed in new cases. Beside them are 100 feet of new cases for milk and juice.
Nardin wasn't sure he liked the milk separate from the other dairy products, but found it left room to double the cheeses offered. The store now has eight more feet for shredded cheeses and four more feet to feature chunk cheeses, including premium Wisconsin cheeses from Schurman's and Shullsburg, next to its other dairy products.
Customers can find ready-made kabobs at the full-service, fresh meat department, another added bonus for the upgraded store.
With the bakery moved to the front of the store, beer and wine have taken over the area. The layout and new 36-foot-long beer case allows for easier access. The store also gained 12 feet of cold beverages to-go.
An extra aisle with 84 feet of frozen foods has joined the previous two lines of freezers. And three other added aisles now hold the store's collection of newly-released movies, magazines, bread, cards and giftware. But even with all the additions, the Piggly Wiggly aisles still remain wide enough for carts to pass.
Nardin is especially proud of the company's use of local contractors, including Zersen Flooring, Gentz Electric and Erickson Plumbing and Heating, for all the work that went into remolding the store.
"That's big for a corporate chain," he said. "They could have hired from Rockford or Madison, but they didn't."
The Piggly Wiggly store located on the corner of 8th Street and Wisconsin 69 will have a grand reopening Wednesday through July 23 to show off several expanded departments.
"We even got Klements' mascots coming," store manager Paul Nardin said.
Company store designers and engineers managed to add three new aisles and to increase fresh fruits and vegetables, bakery, deli, dairy, meat and frozen foods areas, all without enlarging the building.
Nardin is pleased with the new arrangement and color scheme the company has given his store.
"When I first looked at these colors, I thought, what's this?" Nardin said. "But now that they're on the walls ..."
The varying shades of sandy brown, beige, sage and burnt sienna offer a natural background for the store's increased focus on fresh foods.
Nardin also is happy to get rid of the dated carpeting. New floor covering opens the space from the front doors to the produce area. Customers now enter the store with the U.S. Cellular and floral departments to the right. Decorated cakes and desserts, like Boston cream pies and strawberry tortes, are on display in an expanded 12-foot case on the left.
Customers also will notice a decrease in shopping cart traffic when they enter. The customer service counter has moved to the end of the checkout lanes, a much more convenient spot for customers, Nardin said.
The deli is offering more variety in hot foods and cold salads to-go, with display cases eight-feet longer for each.
The greatest change customers will notice perhaps is the doubled department of fruits and vegetable colorfully displayed in new cases. Beside them are 100 feet of new cases for milk and juice.
Nardin wasn't sure he liked the milk separate from the other dairy products, but found it left room to double the cheeses offered. The store now has eight more feet for shredded cheeses and four more feet to feature chunk cheeses, including premium Wisconsin cheeses from Schurman's and Shullsburg, next to its other dairy products.
Customers can find ready-made kabobs at the full-service, fresh meat department, another added bonus for the upgraded store.
With the bakery moved to the front of the store, beer and wine have taken over the area. The layout and new 36-foot-long beer case allows for easier access. The store also gained 12 feet of cold beverages to-go.
An extra aisle with 84 feet of frozen foods has joined the previous two lines of freezers. And three other added aisles now hold the store's collection of newly-released movies, magazines, bread, cards and giftware. But even with all the additions, the Piggly Wiggly aisles still remain wide enough for carts to pass.
Nardin is especially proud of the company's use of local contractors, including Zersen Flooring, Gentz Electric and Erickson Plumbing and Heating, for all the work that went into remolding the store.
"That's big for a corporate chain," he said. "They could have hired from Rockford or Madison, but they didn't."