MADISON — TDS Telecommunications LLC (TDS Telecom) is gearing up to launch a mobile phone product. The Madison-based company has come to terms with Reach, a leading software-as-a-service platform for launching network-based services with speed and simplicity.

TDS Mobile will be covered by a national 5G mobile network as the company enters the Mobile Virtual Network Operator (MVNO) market through the established National Content & Technology Cooperative (NCTC) partnerships.

Initially, TDS Mobile will be offered exclusively for internet customers in many of its service areas before making it widely available. TDS will begin notifying eligible customers about the new product offerings soon.

“We are excited to add mobile to our portfolio as we continue to deliver on our promise of offering reliable, high-quality products and services to our customers,” said Shane West, TDS Telecom Chief Operating Officer. “TDS Mobile will feature big-carrier coverage from your neighborhood internet service provider — at a price you’ll love.”

“TDS Telecom’s decision to enter the mobile market aligns perfectly with our mission to simplify and accelerate network-based service launches. We are thrilled to partner with TDS Telecom and support their commitment to delivering exceptional value and high-quality service to their customers through our innovative Reach platform,” Reach CEO Harjot Saluja said.

TDS Telecom believes now is the right time to introduce the product and is excited to leverage Reach’s technology. As the company begins rolling out the product, more details will be announced in the coming months.

“TDS Telecom is a trusted brand associated with high-quality communications services and value-based pricing,” West said. “We believe competition is incredibly powerful and adding a mobile offering will strengthen our market presence.”

Eligible customers should watch for future communications and visit tdstelecom.com for further updates.