NEW GLARUS — Come to New Glarus to enjoy free live music under the big tent downtown, including polka, rock, country, and blues from Sept. 26-29. 

Family friendly activities take place Saturday and Sunday, including children’s crafts, cheese tasting, horse drawn wagon rides, chain saw carving exhibition, and petting zoo. The Oktoberfest King and Queen will be chosen and crowned Thursday night, so it is encouraged to wear a dirndl or lederhosen outfit to compete. Chamber Bucks prize, free beer, and bragging rights will be awarded to the winners. 

The traditional ceremonial tapping of the Staghorn Octoberfest wooden keg will be on Friday and Saturday nights at 7 p.m., hosted by New Glarus Brewing Company. Complimentary shuttle service is available Saturday to Verona and Monroe, thanks to sponsors New Glarus Brewing Company and Mosher & Associates Insurance Services.

New Glarus is famous for its traditional Swiss alpine architecture, charming downtown, and array of restaurants. Spend the day shopping at the unique boutiques for on-trend fashions, jewelry, furniture, antiques, home décor, garden supplies, and more. Discover treasures at the Swiss Historical Village & Museum, Chalet of the Golden Fleece, or Swiss Center of North America, and then enjoy lunch or dinner at one of the traditional Swiss cuisine restaurants to sample fondue, schnitzel, and roesti.  

The Chamber of Commerce wishes to thank the following major festival sponsors: Alp & Dell Cheese Store, Bank of New Glarus, BNG Investment Services, BreeSean Pittman Am Fam, Chalet Landhaus Inn, Helvetia Systems, Jack Links, Lake Ridge Bank, Mosher & Associates Insurance Services, New Glarus Brewing Co, Puempel’s Olde Tavern, Roy’s Market, Smart Motors, Tofflers Pub & Grill, and Woodford State Bank. 

Contact New Glarus Chamber of Commerce with questions at 608-527-2095  or annie@swisstown.com.