NEW GLARUS — Come to New Glarus to enjoy free live music under the big tent downtown, including polka, rock, country, and blues from Sept. 22-25.

Family friendly activities take place Saturday and Sunday, including horse drawn wagon rides, chain saw carving exhibition, and petting zoo. The Oktoberfest King and Queen will be chosen and crowned Thursday night to those wearing the best dirndl and lederhosen outfits. Chamber Bucks prize, free beer, and bragging rights will be awarded to the winners. The traditional ceremonial tapping of the Staghorn Octoberfest wooden keg will be on Friday and Saturday nights at 7 p.m., hosted by New Glarus Brewing Company. 

New Glarus is famous for its traditional Swiss alpine architecture, charming downtown, and array of restaurants. Spend the day shopping at the unique boutiques for on-trend fashions, jewelry, furniture, antiques, home décor, garden supplies, and more. Discover treasures at the Swiss Historical Village & Museum, Chalet of the Golden Fleece, or Swiss Center of North America, and then enjoy lunch or dinner at one of the traditional Swiss cuisine restaurants, where visitors can sample fondue, schnitzel, and roesti. 

Chamber of Commerce major festival sponsors include Bank of New Glarus, BNG Investment Services, Brenda’s Blumenladen, Chalet Landhaus Inn, Jack Links, Kinderladen, New Glarus Brewing Company, Puempel’s Olde Tavern, Railroad St Boutique, Roy’s Market, State Bank of Cross Plains, and Woodford State Bank. 

Contact New Glarus Chamber of Commerce with questions at info@swisstown.com or 608-527-2095.