MONROE - The Alphorn Group of Lee Geiger, Mark Geiger and Jim Bozich has announced the purchase of the Ayres Chevrolet Pontiac and Buick of Brodhead on Nov. 10.
Larry Ayres retains financial interest in the dealership, Lee Geiger told The Monroe Times on Friday.
Alphorn Group already has taken over operation of the dealership, located at 2208 1st Center Ave. Tom Dulaney is the new general manager.
The Brodhead acquisition is the 16th dealership for the Monroe-based Alphorn Group, which includes Alphorn Ford in Monroe.
"We're not new to General Motors," Geiger said. He noted the group has a GM dealership in Lake Geneva.
All 16 dealerships are located in Wisconsin and Illinois, and include automobile makes Chevrolet, Ford, Honda, Toyota and Mazda.
Members of the Alphorn Group also holds interest in the Geiger Family Limited Partnership.
Larry Ayres retains financial interest in the dealership, Lee Geiger told The Monroe Times on Friday.
Alphorn Group already has taken over operation of the dealership, located at 2208 1st Center Ave. Tom Dulaney is the new general manager.
The Brodhead acquisition is the 16th dealership for the Monroe-based Alphorn Group, which includes Alphorn Ford in Monroe.
"We're not new to General Motors," Geiger said. He noted the group has a GM dealership in Lake Geneva.
All 16 dealerships are located in Wisconsin and Illinois, and include automobile makes Chevrolet, Ford, Honda, Toyota and Mazda.
Members of the Alphorn Group also holds interest in the Geiger Family Limited Partnership.