MILWAUKEE — The Wisconsin Bike Fed recently announced its annual Wisconsin Bike Week will be held June 1-9. With festivities scheduled around the state, Bike Week is an opportunity to celebrate life by bike and promote local businesses. This year’s theme is “Bikes Mean Business” which focuses on highlighting businesses that are bike friendly and demonstrates how bikes are good for tourism and the local economy.

According to the most recent impact study released by the governor’s office in 2020, consumers spent $1.42 billion in 2017 on direct bicycle-related expenditures, bringing funds into our businesses and state budget. Additional research showcases the economic benefits of cycling and how cycling impacts the global economy.

“We encourage residents to enjoy festivities and also show support for local bike shops, restaurants, and stores during Bike Week,” said Bike Fed Events Manager Heather Rainer. “Taking time to thank businesses that provide bike accessibility, amenities, and discounts helps inspire the community’s biking culture and enhance overall quality of life.” 

Wisconsin Bike Week is supported by the Wisconsin Department of Transportation and Numbers 4 Nonprofits, as well as recognized by Proclamation from Governor Evers. Scheduled events can be found on the Bike Fed’s online event calendar and searched by date, city, or the full “Bike Week” category.  

For information on how to get involved with Bike Week and the Bike Fed’s mission, including membership that includes Bicycle Benefits, visit wisconsinbikefed.org or contact the non-profit organization at 414-626-1540 and info@wisconsinbikefed.org.