MADISON — Gov. Tony Evers on Nov. 22 shared a video message celebrating “Shop Small Wisconsin” and encouraging Wisconsinites to shop at local small businesses during the holidays.

For the third consecutive year, Gov. Evers proclaimed “Shop Small Wisconsin” across the state. This year, Shop Small Wisconsin will take place Nov. 25, 2023, through Dec. 31, 2023. This initiative encourages Wisconsinites to shop local and support Wisconsin’s Main Streets and small businesses during the holiday season. This year, Shop Small Wisconsin will take place Nov. 25, 2023, through Dec. 31. A copy of the governor’s Shop Small Wisconsin proclamation is available here.

Small businesses are the hearts of Main Streets and communities in every corner of the state and are powerful drivers of local and statewide economies. According to the U.S. Small Business Administration, in 2022, small businesses comprised more than 99% of business in Wisconsin and employed nearly half of all Wisconsin workers. 

Since 2020, Gov. Evers has invested more than $1 billion of Wisconsin’s federal coronavirus relief funds in economic resilience and supporting small businesses, including through the We’re All In, Wisconsin Tomorrow Small Business Recovery, and the Main Street Bounceback Grant Programs. Through the Main Street Bounceback Grant Program, more than 9,400 small businesses and nonprofits across all 72 counties have expanded or opened new storefronts in previously vacant commercial spaces, providing Wisconsinites with even more opportunities to shop small and local this holiday season.