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The power of print
In the midst of the digital era, Baumann estimates Colony Brands distributes more than 150 million catalogs per year. (Times photo: Anthony Wahl)
MONROE - Wasn't the Internet supposed to bring the end of something like the hard-copy catalog? John Baumann, whose company sends out a number of them he estimates as "north of 150 million" per year, argues no. In fact, he says certain aspects of the e-commerce world are actually dependent upon his catalogs.