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Signs point to success
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Times photo: Brian Gray Gary Olson, left, and Donna Bahler, raise their glasses Friday in a toast to Minhas Brewery and the news that the state will place signs along the highway to provide information to tourists about the brewery. The brewery, founded in 1845, is the second oldest brewery in the Midwest.
MONROE - Minhas Brewery is about to get some recognition.

The brewery will have signs placed along the highways leading into Monroe to let people know where they can find the Midwest's second oldest brewery.

Brewery President Gary Olson said the signs will be a good advertisement for Monroe, as well as the brewery.

"We thought that having blue signs along the highway would be a good way to draw people," he said.

Since the brewery was purchased two years ago by Ravinder Minhas, there has been an effort to have signs along the highway to designate where the brewery is located and to attract visitors. Rep. Brett Davis, R-Oregon, has worked with the Wisconsin Department of Transportation to see that signs were approved for the brewery. Olson said he hasn't been told when the signs would be put up, nor has he been told where they will be located.

The brewery gift shop and tap room has brought in guests from as far away as South America and Australia, Olson said.

Recently the hours for the gift shop and tap room expanded and three museums were planned, one of which already has been completed.

The museum, located just off the gift shop, includes a collection of brewery items and pictures from breweries around the world. The items in the museum are rare and were collected by a Wisconsin Rapids couple who have traveled the world collecting things from breweries, Olson said.

"It's a fantastic collection," he said.

Future plans include two more museum rooms that will house more artifacts and give guests an even deeper insight into the history of U.S. and world breweries.

Tours for the brewery and museum are at 11 a.m. Monday, 1 p.m. Tuesday, Wednesday and Thursday, and 1 and 3 p.m. Friday and Saturday. The tours last about an hour and cost $10.

More information about the brewery and tours is available by calling 325-3191 or by visiting minhasbrewery.com.