NEW GLARUS - One of New Glarus's best kept secrets is moving to 500 First Street, The Alpine Building, from Second Street.
Bob and Peg Borucki, owners of the New Glarus Primrose Winery, are moving the retail portion of their business downtown to capture more of the tourists' attention.
"This also will allow us to expand our production," Bob said.
Producing more than 1,500 cases of wine this last year, the added space is a necessity "if we are to keep up with demand," said Peg, who anticipates selling 1,700 cases this year.
She figures the winery miss anywhere from 60 percent to 70 percent of the downtown business in its current location.
In addition to her husband's winemaking skills, Peg credits Edie Schaefer with the success of the growing business.
"She has been a godsend," said Peg, who has been dealing with the pain of fibromyalgia for 10 years.
Peg said Schaefer learned the entire business in less than three days and that they trust her with every aspect of the business.
"Besides that, the customers love her," Peg said. "And she has become one of my best friends."
Bob explained the wine making process as the product of the fermentation by yeast of grape juice or grape must, which is grape juice that still contains the fruit's skins and seeds. Once the grape sugar has been completely consumed, fermentation is complete, and wine has been produced.
Bob and Peg contract most of their grapes from Spurgeon Vineyards & Winery in Highland. Through Spurgeons, grapes also are received from Michigan.
"We live in Wisconsin, so we make wine from Wisconsin and the Midwest grown 'stuff' like grapes, cherries, apples, cranberries and rhubarb," Bob said. "We do not try to duplicate California or New York."
The couple has been making and selling wine since 1990 when they started making wine in the Mineral Springs Brewery facility in Mineral Point, which was the first brewery in Wisconsin, operating from 1850 until 1962.
Besides Rhubarb Wine, a crisp and refreshing white wine, the couple makes 12 other varieties of wine.
In the near future Peg foresees adding to their wine list, including a Wedding Wine White and a sweetheart wine, made of strawberries and rhubarb.
The Boruckis hope someday their wine will be sold at every place in New Glarus just like the New Glarus Brewing Company.
"New Glarus is a small town and to keep a vibrant business community, it is important for all businesses to support each other," Peg said.
Hours of business from May to December are Monday through Saturday, 10 a.m. to 6 p.m. and Sunday, 11 a.m. to 6 p.m.
Bob and Peg Borucki, owners of the New Glarus Primrose Winery, are moving the retail portion of their business downtown to capture more of the tourists' attention.
"This also will allow us to expand our production," Bob said.
Producing more than 1,500 cases of wine this last year, the added space is a necessity "if we are to keep up with demand," said Peg, who anticipates selling 1,700 cases this year.
She figures the winery miss anywhere from 60 percent to 70 percent of the downtown business in its current location.
In addition to her husband's winemaking skills, Peg credits Edie Schaefer with the success of the growing business.
"She has been a godsend," said Peg, who has been dealing with the pain of fibromyalgia for 10 years.
Peg said Schaefer learned the entire business in less than three days and that they trust her with every aspect of the business.
"Besides that, the customers love her," Peg said. "And she has become one of my best friends."
Bob explained the wine making process as the product of the fermentation by yeast of grape juice or grape must, which is grape juice that still contains the fruit's skins and seeds. Once the grape sugar has been completely consumed, fermentation is complete, and wine has been produced.
Bob and Peg contract most of their grapes from Spurgeon Vineyards & Winery in Highland. Through Spurgeons, grapes also are received from Michigan.
"We live in Wisconsin, so we make wine from Wisconsin and the Midwest grown 'stuff' like grapes, cherries, apples, cranberries and rhubarb," Bob said. "We do not try to duplicate California or New York."
The couple has been making and selling wine since 1990 when they started making wine in the Mineral Springs Brewery facility in Mineral Point, which was the first brewery in Wisconsin, operating from 1850 until 1962.
Besides Rhubarb Wine, a crisp and refreshing white wine, the couple makes 12 other varieties of wine.
In the near future Peg foresees adding to their wine list, including a Wedding Wine White and a sweetheart wine, made of strawberries and rhubarb.
The Boruckis hope someday their wine will be sold at every place in New Glarus just like the New Glarus Brewing Company.
"New Glarus is a small town and to keep a vibrant business community, it is important for all businesses to support each other," Peg said.
Hours of business from May to December are Monday through Saturday, 10 a.m. to 6 p.m. and Sunday, 11 a.m. to 6 p.m.