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New county branding plan presented
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MONROE - Green County tourism director Noreen Rueckert explained a new county branding plan to county supervisors at their monthly meeting earlier this week. Rueckert is helping roll out an ad campaign for Green County based on a $91,000 branding concept developed by the Nashville-based firm North Star Destination Strategies. It was paid for with $39,550 in grants from the Wisconsin Department of Tourism; $6,450 from Colony Brands; $10,000 from Green County Tourism; $10,000 from the Green County Development Corporation; and from room taxes in New Glarus ($5,000) and Monroe ($20,000).