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Clinic wins website award
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MONROE - Monroe Clinic was recently awarded an Outstanding Website Award in the Web Marketing Association's 2015 WebAwards competition.

Founded in 1997 by the Web Marketing Association, the WebAwards sets industry benchmarks for the best websites based on the seven criteria of a successful website.

During this year's competition, more than 1,500 entries from 40 countries were judged in 96 industry categories. Entries were judged on design, copy writing, innovation, content, interactivity, navigation and use of technology.

The updated website, monroeclinic.org, unveiled in November 2014, was designed and developed by TREKK, a full-service technological-driven marketing agency in Rockford.

The site features a colorful, high-impact design and user-friendly structure that helps visitors quickly find the information they need, while encouraging them to explore related content. It features a content-management system that allows Monroe Clinic to change content on a frequent basis and respond quickly to the information needs of its patients.

The Clinic said it has received positive feedback on the revised user-friendly website.

The Clinic said the new site is mobile-friendly, offering easy access to provider profiles, medical specialties, event information and more.

Since its launch, the clinic website has had a significant increase in web traffic and visits, with an increase of 4,000 new users and a significant increase in site access from smartphones.