One of the First Cheese Hauling Trucks, which appeared in the late 1920’s and early 1930’s, hauled cheese from the factory to the buyer beginning to replace rail transportation for extended distances. The trucking firm known as Kuebli Transfer, was owned and operated by Fred Kuebli. They advertised “We Haul Anything Anywhere”. An insured carrier, the truck could haul 60 wheels of Swiss cheese. Pictured nearest the cab is Henry A. Kuebli, brother and employee, and an unidentified presumed cheesemaker.