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Alice in Dairyland: Holiday shopping with something special from Wisconsin
Taylor Schaefer
While Black Friday has been a popular holiday since the 1980s, Small Business Saturday has been growing in popularity. Started by American Express in 2010, Small Business Saturday is celebrated the Saturday after Thanksgiving. According to Farm Bureau Financial Services (FBFS), it was created “to help small businesses gain exposure and to inspire consumers to shop within their own communities during the holiday season.” FBFS also shares that American consumers have spent more than $120 billion at small businesses in the last decade.