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GCDC kicks off marketing campaign during Dairy Expo
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MONROE - The Green County Development Corporation (GCDC) announced plans to kick off a new marketing initiative during the upcoming World Dairy Expo in Madison, Sept. 30 - October 4.

"This is an exciting time," GCDC Executive Director Anna Schramke said. "And what better place to start our marketing campaign than at the world's premier dairy show that just happens to be in our backyard!" The Madison show draws dairy-related businesses from all over the world, features the best in technology and equipment and showcases the dairy industry. "With the large amount of dairy producers and cheese factories that we have in the county, we are the perfect location for other dairy and dairy-related businesses to consider for expansions or relocations," Schramke said. "We just need to make sure that our message gets out to those attending the show."

With a focus on the Agri-Business and Food Processing industry cluster, the new campaign, "Discover Your Hidden Potential," urges businesses to consider locating or expanding in Green County. With the use of maps and compasses, the campaign explores how GCDC can help businesses find their hidden potential for success in Green County. During World Dairy Expo, GCDC staff and partners will man booth 28TT in the Alliant Energy's Coliseum to answer questions about Green County. The Green County Agri-Business Directory, the Green County Agri-Business/Food Processing Industry Profile, community demographics and site and building information will be available at the booth. In addition, the over 200 media representatives from over 15 countries that are expected to attend the World Dairy Expo will receive a media kit and compass guiding them to all that Green County has to offer agriculture-related businesses. To expand their knowledge and understanding of Green County, GCDC plans to issue daily news releases during the five-day event.

The World Dairy Expo is the first stop of an aggressive marketing campaign that GCDC's Board of Directors is putting into place over the next three years. "We want to keep our mission in mind in everything we do-to provide leadership in securing the economic health and success of Green County communities and businesses," Schramke said. "With that in mind, we want to move forward and let people know that Green County is the perfect setting for their business or expansion project."

While one focus of the new marketing campaign is aimed at increasing the awareness of Green County as a viable expansion location option, the effort also strives to drive site selectors and real estate consultants to the new GCDC website and to reinforce the fact that the county has significant opportunities for new and expanding businesses. Over 150 site selection consultants and real estate executives will receive information about Green County in November.

For more information, contact GCDC's office by calling (608) 328-9452 or e-mail: Or visit them at the World Dairy Expo Sept. 30-Oct. 4 in the Alliant Energy Center's Coliseum in booth 28TT.