MONROE — Monroe Truck Equipment announced a rebranding of the organization after over 60 years of business as an established leader in the work truck industry and snow and ice management.

This rebrand clarifies Monroe Truck Equipment into three core divisions: Commercial, Municipal, and Corporate. Each division now has a dedicated team, separate websites, and expanded facilities for each division at the Monroe headquarters.

“We’ve reimagined how we serve our customers. Our goal is to make it easy to do business with us,” said Tom Ninneman, CEO at Monroe Truck Equipment, Inc. “We still offer the same dependable, high performance truck equipment that the industry has come to rely on. Despite the different brands through our commercial work trucks, municipal truck equipment, and trailer divisions, we are still one Monroe.”

Monroe Truck Equipment is an industry-leading truck equipment designer, manufacturer, upfitter and distributor that serves the commercial work truck industry, and also municipalities across America as a leading snow and ice management truck equipment manufacturer and upfitter.

Municipal customers will see a visibility green to reflect their commitment to the safety of their communities. Commercial customers will experience a strong, confident orange. Monroe Corporate and Careers takes up a rich, salt-of-the-earth goldenrod.

“We’ve updated our classic look to better align with the direction we’re moving Monroe Truck Equipment: forward,” said Amanda Field, Marketing Team Lead at Monroe Truck Equipment, Inc. “Our new logo features a strong and bold “MONROE” visually carrying the impact from our old logo. The icon is a customized ‘M’ reflecting our ability to customize for our customers, and is a visual nod to our industry that is reminiscent of a tire track.”