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Dispelling myths about conventional beef production
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By Lydia Russell, Brooklyn Dairy QueenToday's society is inflated with distortions and simple false accusations against the beef industry.With 98 percent of Americans three generations removed from the farm and agriculture, and very limited exposure to "real farmers" or agriculture experts to turn to for answers, consumers focus on the information provided in books, movies, and newspapers (Gordon, 2012). While many resources contain valid information, there are many that hold a very biased and often misinformed point of view. In fact, some myths are supported by marketing opportunities in segments of the industry itself.