A classic principle of sales strategy is to sell the sizzle, not the steak. Trump and the Republicans have mastered this principle, applying it to health care and the economy. The repeal of Obamacare in favor of TrumpCare, or RyanNocare - or maybe it's RyanCare and TrumpNocare - is all sizzle and no steak.
Waelti: GOP is selling the sizzle but not the steak