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Meanwhile in Oz: Shopping local a community investment
Matt Johnson, Publisher - photo by Matt Johnson
Shopping local 365 days out of the year has reached a level of critical importance. We can’t allow ourselves to send money earned in this community to an online retailer where that money will never be seen by us again.I have personally been disturbed by a holiday-related television advertisement by Amazon.The advertisement basically shows an Amazon box coming to a family’s home and the mother of the family pulling all the gifts the family receives out of the box.There’s no doubt many people have transitioned to Christmas shopping online, using Amazon, eBay and untold numbers of other online stores as their way of ordering gifts. This isn’t simply about picking on Amazon, but trying to get people to remember a way of life that has helped communities grow.The convenience of having those gifts delivered right to the household door is intoxicating.