At GCDC, we like investors. Investors support the work we do for Green County, creating opportunities and new programs that help our communities grow. Our investors are public and private entities that provide cash to keep us operational, but there are others that don’t even know they are investing in the future of our county. YOU do it every day through your actions and words.
Sure, money matters. Financial investment in GCDC keeps us doing what we do, catalyzing economic development in Green County. But supporting local businesses, donating to grassroots organizations, funding school programs, or contributing to neighborhood improvement projects are also tangible ways to invest in your community. When you spend your dollars at a local café instead of a national chain, you’re not just buying a coffee — you’re helping someone pay their rent, hire a local service business, or host a local art night.
But it’s not just about money. A clean, well-cared-for environment sends a powerful message: we matter here, we care. Picking up litter, planting flowers, repainting a park bench, or helping maintain a community garden are simple acts with deep impact. Clean, safe spaces invite people in. They create the backdrop for connection, collaboration, and celebration.
Sometimes, the most transformative investment is time. Getting to know your neighbors, checking in on a friend, volunteering for a local cause — these acts of caring attention build the social fabric of a community.
And never underestimate the power of kindness. A warm smile at the store, a friendly “hello” on the sidewalk, or a patient word in a stressful moment can change the tone of an entire day. These small gestures build trust, break down barriers, and make our neighborhoods feel like home.
In business, this attitude is even more vital. Good service, honest dealings, and a genuine interest in customer well-being are not just good ethics — they’re good economics. They build loyalty, spark word-of-mouth support, and turn customers into advocates.
Investing in your community doesn’t always require a large check or grand gesture. Sometimes it’s taking time to clean the sidewalk. Sometimes it’s a handshake. Sometimes it’s a warm bowl of soup shared with someone who needs it.
Money helps, but so do people — people who care, show up, and give back in whatever way they can. When we invest in each other, we strengthen each other and the places we live, and we build a more connected, vibrant, and resilient community. One where people want to live, to raise families, and start businesses.
So, while our GCDC investors keep the lights on in our office, you keep the lights on in our communities. Green County is a special place and one Where Opportunity Lives because you make it so. Keep up the great work!
GCDC (Green County Development Corporation’s mission is to catalyze economic growth while enhancing the quality of life in Green County, Wisconsin. We can be reached through our website at www.
greencountydevelopment.com or by calling 608-328-9452.
Project and program updates for GCDC can be found at https://www.facebook.com/GreenCountyDevelopment and https://www.linkedin.com/in/
greencountydevelopment/.
— Tracy Brewer is the Marketing & Project Manager of the Green County Development Corporation (GCDC). She can be reached at tracy@greencountydevelopment.com, or by calling 608-328-9452.
