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Capitol Update: Wine Walks law shows strength of grassroots
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Over the past decade, communities in southwest and south central Wisconsin have promoted businesses in their areas by sponsoring events called Wine or Beer Walks. During these events, pre-registered guests are welcomed into a wide variety of participating businesses to sample wines and beers while they meet the business owner and "shop" their business. These events are usually sponsored by a chamber of commerce or downtown business association to encourage local residents to explore businesses they wouldn't otherwise know, create a fun community event and raise funds for local programming year round.