MADISON - Green County and its neighbors in southwestern Wisconsin did not see the plump increases in tourism spending that most counties and the state on average experienced last year.
In Green County during 2013, direct visitor spending - the amount of money that goes from the visitors' pockets into the economy - was $38.7 million, according to the Wisconsin Department of Tourism annual report released Friday.
That is an increase of 1.8 percent from $38 million spent in 2012.
Changes in visitor spending last year among all 72 Wisconsin counties ranged from 10.24 to -6.68 percent. Eight counties saw a drop in visitor spending. Three counties had increases of more than 8 percent. The state average was 4.33 percent.
Green County visitor spending generated $1.77 million more in business sales to reach $65.8 million, a 2.77 percent annual boost for the county, compared to the state's 4.3 percent annual boost.
Business sales include direct visitor spending plus indirect and induced impacts.
Direct visitor spending in Wisconsin grew to $10.8 billion last year - an increase of $450 million. Visitor spending generated $730 million more in business sales to reach $17.5 billion.
In Lafayette County, visitors spent just shy of $12 million, down 1.7 percent from $12.2 million in 2012. Visitor spending generated $20.3 million in business sales, 0.68 percent more than in 2012.
Iowa County visitor spending for 2013 was down by 0.3 percent, to $31.2 million, but with business sales up by 1 percent to $49.1 million.
Crawford and Richland counties saw less than 1 percent growth in their visitor spending, while Grant County saw a drop of 2.7 percent.
Visitors to Rock County during 2013 spent 4 percent more than in 2012, increasing their purchases by $7.5 million to $193 million. Business sales were also up by 4 percent, to $323 million.
Employment
Travel and hospitality jobs can't be outsourced or exported, so tourism has a direct impact on jobs, largely supported by small businesses. Visitor spending sustained one in nearly 13 of all jobs in the state last year.
Tourism increased the number of jobs by six positions in Green County, or by 0.8 percent from 766 to 772 people. Total personal income from tourism jobs, $16.6 million in 2013, rose by 2.43 percent or $390,000 compared to 2012.
Lafayette County's tourism industry took a hit in both job numbers and labor income, where tourism is considered. Lafayette lost four jobs, or 1.9 percent, compared to 2012. Labor income decreased by 1.1 percent, a loss of $40,000.
Iowa County lost one tourism job compared to 2012. Its tourism labor income increased by $300,000 or 3 percent.
Grant County lost 3 percent, or 27 jobs, but tourism labor income increased by 2.4 percent or $440,000. Richland and Crawford lost jobs and labor income.
Rock County lost 33 tourism jobs, down 0.9 percent compared to 2012. The remaining employees garnered 4.2 percent more in personal income, to total $81.9 million.
Tourism in the state last year supported 185,000 jobs, up 1 percent since 2012, and $4.6 billion in personal income, up 3.22 percent.
The tourism industry provides work across the spectrum of employment from entry-level and part-time jobs to management, executive and entrepreneurial positions.
Tax Revenue
With their spending, visitors to Green County in 2013 generated $4.84 million in state and local taxes. That's a 1.36 percent increase, or $70,000, compared to 2012.
In Lafayette County, $40,000 of tax revenues was lost, 2.25 percent less than in 2012, to end at $1.49 million.
State and local tax revenues from tourism also fell in Iowa County by 0.2 percent, in Grant by 3.7 percent, in Richland by 1 percent and in Crawford by 1.6 percent.
Rock County tax revenues increased by 1.7 percent compared to 2012, reaching $24.4 million.
The state averaged 2.83 percent more in local and state tax revenues for 2013, pulling in $37 million extra compared to 2012.
Visitors generated $1.35 billion in state and local revenue in 2013, saving Wisconsin taxpayers nearly $590 per household. Another $1 billion was added to federal tax revenue as a result of tourism activity in Wisconsin.
Wisconsin Tourism
For every dollar Wisconsin Department of Tourism spent on its 2013 summer and fall advertising campaigns, six dollars was returned to state and local governments in incremental tax revenue, according to the Wisconsin Department of Tourism report.
A strong upswing in day travelers helped push recreation and entertainment spending up 6.3 percent and food and beverage up by 6.2 percent. International travel, which includes overseas and Canada, totaled $700 million, up $100 million from the previous year, and accounted for 6 percent of all travel last year.
Overall, visitor growth for the state was up in 2013 for the fourth year in a row and was the fastest growth since 2010. Wisconsin received 100 million visits last year, an increase of 3.5 percent.
The state's three-year growth of tourism activity totals more than $2.7 billion, up from $14.8 billion in 2010, an 18 percent increase for this period, according to Tourism Economics, the research firm commissioned by the tourism department.
Gov. Scott Walker and Tourism Secretary Stephanie Klett on Friday kicked off this year's National Travel and Tourism Week, May 3-11, at Miller Park in Milwaukee.
Wisconsin's 2014 summer tourism ad campaign launches the week of May 12 and will run in markets across Wisconsin, northern Illinois, the Twin Cities, and in eastern Iowa.
In Green County during 2013, direct visitor spending - the amount of money that goes from the visitors' pockets into the economy - was $38.7 million, according to the Wisconsin Department of Tourism annual report released Friday.
That is an increase of 1.8 percent from $38 million spent in 2012.
Changes in visitor spending last year among all 72 Wisconsin counties ranged from 10.24 to -6.68 percent. Eight counties saw a drop in visitor spending. Three counties had increases of more than 8 percent. The state average was 4.33 percent.
Green County visitor spending generated $1.77 million more in business sales to reach $65.8 million, a 2.77 percent annual boost for the county, compared to the state's 4.3 percent annual boost.
Business sales include direct visitor spending plus indirect and induced impacts.
Direct visitor spending in Wisconsin grew to $10.8 billion last year - an increase of $450 million. Visitor spending generated $730 million more in business sales to reach $17.5 billion.
In Lafayette County, visitors spent just shy of $12 million, down 1.7 percent from $12.2 million in 2012. Visitor spending generated $20.3 million in business sales, 0.68 percent more than in 2012.
Iowa County visitor spending for 2013 was down by 0.3 percent, to $31.2 million, but with business sales up by 1 percent to $49.1 million.
Crawford and Richland counties saw less than 1 percent growth in their visitor spending, while Grant County saw a drop of 2.7 percent.
Visitors to Rock County during 2013 spent 4 percent more than in 2012, increasing their purchases by $7.5 million to $193 million. Business sales were also up by 4 percent, to $323 million.
Employment
Travel and hospitality jobs can't be outsourced or exported, so tourism has a direct impact on jobs, largely supported by small businesses. Visitor spending sustained one in nearly 13 of all jobs in the state last year.
Tourism increased the number of jobs by six positions in Green County, or by 0.8 percent from 766 to 772 people. Total personal income from tourism jobs, $16.6 million in 2013, rose by 2.43 percent or $390,000 compared to 2012.
Lafayette County's tourism industry took a hit in both job numbers and labor income, where tourism is considered. Lafayette lost four jobs, or 1.9 percent, compared to 2012. Labor income decreased by 1.1 percent, a loss of $40,000.
Iowa County lost one tourism job compared to 2012. Its tourism labor income increased by $300,000 or 3 percent.
Grant County lost 3 percent, or 27 jobs, but tourism labor income increased by 2.4 percent or $440,000. Richland and Crawford lost jobs and labor income.
Rock County lost 33 tourism jobs, down 0.9 percent compared to 2012. The remaining employees garnered 4.2 percent more in personal income, to total $81.9 million.
Tourism in the state last year supported 185,000 jobs, up 1 percent since 2012, and $4.6 billion in personal income, up 3.22 percent.
The tourism industry provides work across the spectrum of employment from entry-level and part-time jobs to management, executive and entrepreneurial positions.
Tax Revenue
With their spending, visitors to Green County in 2013 generated $4.84 million in state and local taxes. That's a 1.36 percent increase, or $70,000, compared to 2012.
In Lafayette County, $40,000 of tax revenues was lost, 2.25 percent less than in 2012, to end at $1.49 million.
State and local tax revenues from tourism also fell in Iowa County by 0.2 percent, in Grant by 3.7 percent, in Richland by 1 percent and in Crawford by 1.6 percent.
Rock County tax revenues increased by 1.7 percent compared to 2012, reaching $24.4 million.
The state averaged 2.83 percent more in local and state tax revenues for 2013, pulling in $37 million extra compared to 2012.
Visitors generated $1.35 billion in state and local revenue in 2013, saving Wisconsin taxpayers nearly $590 per household. Another $1 billion was added to federal tax revenue as a result of tourism activity in Wisconsin.
Wisconsin Tourism
For every dollar Wisconsin Department of Tourism spent on its 2013 summer and fall advertising campaigns, six dollars was returned to state and local governments in incremental tax revenue, according to the Wisconsin Department of Tourism report.
A strong upswing in day travelers helped push recreation and entertainment spending up 6.3 percent and food and beverage up by 6.2 percent. International travel, which includes overseas and Canada, totaled $700 million, up $100 million from the previous year, and accounted for 6 percent of all travel last year.
Overall, visitor growth for the state was up in 2013 for the fourth year in a row and was the fastest growth since 2010. Wisconsin received 100 million visits last year, an increase of 3.5 percent.
The state's three-year growth of tourism activity totals more than $2.7 billion, up from $14.8 billion in 2010, an 18 percent increase for this period, according to Tourism Economics, the research firm commissioned by the tourism department.
Gov. Scott Walker and Tourism Secretary Stephanie Klett on Friday kicked off this year's National Travel and Tourism Week, May 3-11, at Miller Park in Milwaukee.
Wisconsin's 2014 summer tourism ad campaign launches the week of May 12 and will run in markets across Wisconsin, northern Illinois, the Twin Cities, and in eastern Iowa.