The era of the highway directional sign indicating "The Swiss Cheese Capital of the USA" is presumed to have been the early 1900s, when Monroe was first promoted as the Swiss Cheese Capital of the USA. The remainder of the sign indicates the early promotion of tourism, "Free Tourist Camp in Lincoln Park." Noting the mileage to Monroe and the indicated direction of Verona, it is believed that the signage was located near New Glarus. Questions or comments may be directed to Mary Ann Hanna at 608-325-4324 or nhcchistory@yahoo.com.