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Milk marketing board launches YouTube channel
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MADISON - The Wisconsin Milk Marketing Board has launched a new motion graphics video, the "Dairy Dollar," and a dedicated Dairy Impact YouTube channel to inform Wisconsin residents of the importance of the state's dairy industry.

"Dairy Dollar" follows the story of a dollar bill as it moves through the Wisconsin economy and is reinvested into local communities, from the time it is used to purchase a wedge of cheese to when it's reinvested back into Wisconsin communities through local businesses and taxes that fund schools, roads and parks, and how the original dollar comes back to benefit the resident who purchased the cheese. To view the video, visit www.youtube.com/DairyImpact

Wisconsin.

The Dairy Impact Wisconsin YouTube channel will house other informational dairy videos and commercials in addition to the video. Residents will see a TV ad during the Wisconsin Interscholastic Athletic Association (WIAA) Basketball Championship in March to debut the video.

More information is available by visiting www.DairyDoingMore.org.