MADISON — Five Main Street businesses from around the state have been named as finalists in the Wisconsin Economic Development Corporation’s (WEDC’s) annual Main Street Makeover Contest and have a chance to win up to $10,000 in upgrades for their storefronts.

Based on the popular reality show concept, established businesses located in one of the state’s 35 Wisconsin Main Street communities had the opportunity to nominate themselves for a “makeover” that will take place in the spring of 2021. The winning business will receive personalized technical assistance and up to $10,000 to implement recommended changes, which could include interior and exterior design improvements or personalized assistance to boost the business’s image and operations.

Finalists were selected based on their business track record, the vision for their business, and the potential for the makeover to have a positive impact on the Main Street district.

The five finalists are:

●  Lucky Cow Coffee & Gelato — Darlington

●  Moores on Main — Ashland

●  Off the Mat Yoga — Marshfield

●  Stateline Mental Health Services — Beloit

●  Sweet Pea’s Pie — Mayville

The winner will be announced in mid-February. The winning business will spend several months working with Main Street staff and consultants from RetailWorks, Inc. a Milwaukee-based interior design firm, on a renovation plan followed by a two-day transformation in late spring.

The new downtown storefront will be formally unveiled during a public celebration. All eligible businesses that submitted applications for the competition will receive technical assistance from the Main Street team to help achieve their goals and improve their business.

For more information on the Wisconsin Main Street Program, visit wedc.org/MainStreet.