MONROE - The Monroe school district will soon pass management of its social media presence over to an outside consulting company.
SocialSchool4EDU, which specializes in managing social media for schools mostly in Wisconsin and Minnesota, will be tasked with crafting and scheduling posts to Facebook, Twitter, Instagram and YouTube for Monroe starting in July.
"We think it's a great use of our money," said Business Administrator Ron Olson. "Other school districts that are using (SocialSchool4EDU) can't speak highly enough of them."
The school board approved a three-year contract with the company at a cost of $9,000 per year at a meeting Monday. By committing to three years, the district is getting a $1,000 discount per year.
Olson said hiring the company should help the district "stay relevant," better inform and actively engage with the community.
The company will consolidate the district's social media accounts: Individual Facebook pages for each school building will become one page, according to Olson.
Teachers and other staff will send materials they think should be posted to social media to their building's chosen contact, who will then forward the materials to a SocialSchool4EDU liaison, Olson said. The liaison will make and manage the posts on the district's various social media, alerting someone in the district if comment threads become unruly and need to be locked, closed or require a response. A school administrator will retain oversight.
SocialSchool4EDU won't be in charge of the district's website, though Olson said he's separately looking into changing the website provider as early as this summer to save money and get "a much better look."
Board president Bob Erb and clerk Rich Deprez were absent Monday.
SocialSchool4EDU, which specializes in managing social media for schools mostly in Wisconsin and Minnesota, will be tasked with crafting and scheduling posts to Facebook, Twitter, Instagram and YouTube for Monroe starting in July.
"We think it's a great use of our money," said Business Administrator Ron Olson. "Other school districts that are using (SocialSchool4EDU) can't speak highly enough of them."
The school board approved a three-year contract with the company at a cost of $9,000 per year at a meeting Monday. By committing to three years, the district is getting a $1,000 discount per year.
Olson said hiring the company should help the district "stay relevant," better inform and actively engage with the community.
The company will consolidate the district's social media accounts: Individual Facebook pages for each school building will become one page, according to Olson.
Teachers and other staff will send materials they think should be posted to social media to their building's chosen contact, who will then forward the materials to a SocialSchool4EDU liaison, Olson said. The liaison will make and manage the posts on the district's various social media, alerting someone in the district if comment threads become unruly and need to be locked, closed or require a response. A school administrator will retain oversight.
SocialSchool4EDU won't be in charge of the district's website, though Olson said he's separately looking into changing the website provider as early as this summer to save money and get "a much better look."
Board president Bob Erb and clerk Rich Deprez were absent Monday.