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Discover Wisconsin celebrates 500th episode
Host Marie Justice gets a hands-on experience at UW-Plattevilles Pioneer Farm. The shows 500th episode Platteville Where Roots Run Deep will air May 19. (Photo supplied)
MADISON - Discover Wisconsin, the state's leading media brand and nation's longest-running tourism TV show, will air its 500th episode May 19 with the premiere of "Platteville - Where Roots Run Deep." Currently in its 31st season of production, Discover Wisconsin was launched in 1987 by Dick Rose with one episode airing in the Wausau market. Today, the program airs every weekend in eight states across the Midwest, reaching more than 11.5 million homes.