MADISON - Discover Wisconsin, the state's leading media brand and nation's longest-running tourism TV show, will air its 500th episode May 19 with the premiere of "Platteville - Where Roots Run Deep." Currently in its 31st season of production, Discover Wisconsin was launched in 1987 by Dick Rose with one episode airing in the Wausau market. Today, the program airs every weekend in eight states across the Midwest, reaching more than 11.5 million homes.
Discover Wisconsin celebrates 500th episode