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Discover Wisconsin: Behind the scenes: 'Discover Wisconsin' turns 30
The Discover Wisconsin crew sets up to film in Evansville. (Photo supplied)
As the nation's longest-running tourism TV show, "Discover Wisconsin" has discovered just about every nook and cranny in the state. The show is currently in its 30th year of production and will celebrate the premiere of its 500th episode next season. The crew behind the iconic Wisconsin brand says there's no sign of slowing down either - in fact, the show has only grown in popularity in recent years thanks to its strong presence online and via radio in addition to broadcast.