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Call center plans to open in Brodhead
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BRODHEAD - Straight Forward, a Midwest rural outsourcing firm based in Wisconsin, is ready to open its newest office at 2602 1st Center Ave. in Brodhead this month - its fourth office since beginning in 2009 in Sauk City. The company will host an open house from 3 to 8 p.m. Tuesday, July 9, at the new Brodhead location. Key to deciding where to open its newest call center was the ability to attract a sufficient number of quality employees, according to Tom Swanson, a member of the management team, who works primarily at Straight Forward's Eau Claire facility.