MONROE — The booming business at one popular intersection in Monroe is prompting new concerns for traffic safety, particularly when it comes to pedestrians there.

At issue are crosswalks at the intersection of 8th Street and 8th Avenues — the site of, among other nearby things — the busy Kwik Trip and the New Glarus State Bank branch. In addition, the area provides access to a Walgreens, several restaurants, and Aster Senior Living.

Pedestrians headed there from the south can cross east or west of 8th Ave, but there are no good alternatives to doubling back to the signaled intersection. On one side, cars from Kwik Trip are rapidly turning right, and crossing — the other side puts pedestrians close to a major intersection, with cars turning on and off Wis Hwy 69.

“It’s extremely dangerous,” said Ald. Richard Thoman, during the March 24 meeting of the city’s Public Safety Committee, during which measures were discussed to boost pedestrian safety at the intersection.

Mayor Donna Douglas requested the city look at options after hearing complaints of perilous dismounted navigation from residents, including someone in a wheel chair, officials said.

Among options being considered are variations of crosswalk signage and lighting including motion or pedestrian generated activation — and even a setup that illuminates the middle of the crosswalk in LED light. Some options could cost in the $20,000 to $25,000 range to implement, the committee learned.

The committee agreed to commission a traffic study of the intersection prior to settling on any investments in additional signage.

“The Public Safety committee directed staff to move forward with a pedestrian impact analysis, as well as gather more information on the options,” said City Administrator Brittney Rindy, via email. “City staff is gathering information on that process and will likely return to the committee with quotes and clearer direction on the scope of the analysis.”