Ashley Hagenow is serving as the 76th Alice in Dairyland. As Wisconsin’s agriculture ambassador, her goal is to educate audiences across Wisconsin about the importance of our state’s diverse agriculture industry, the impact it has in our daily lives, and its $104.8 billion economic impact on the state’s economy.

Hagenow is a recent graduate of the University of Minnesota, where she earned her Bachelor’s degree in agricultural communication and marketing, with minors in animal science and agricultural and food business management.

Growing up, Hagenow was active in 4-H and FFA. Throughout college, she was involved in Agriculture Future of America, the National Agri-Marketing Association, the Gopher Dairy Club, and the University of Minnesota dairy challenge and dairy judging teams. Hagenow also held various internships, gaining experiences with CHS, Curious Plot marketing agency, CLUTCH marketing agency, Progressive Dairy, and World Dairy Expo.

“To serve in the role of Alice in Dairyland, as the official ambassador of Wisconsin’s abundant and diverse agriculture industry, is a once-in-a-lifetime opportunity, “ said Hagenow. “I have always loved connecting with others about agriculture, and Alice has the ability to connect with a wide variety of consumers to share more about this dynamic industry and the hardworking individuals who make it possible.”

Alice in Dairyland is a one-year, full-time public relations professional employed by the Wisconsin Department of Agriculture, Trade, and Consumer Protection (WI DATCP). Each year, Alice in Dairyland travels more than 30,000 miles throughout the state, promoting Wisconsin agriculture (stat. 93.40(1) (e) and stat. 93.44 (2) to various audiences. Additionally, she conducts hundreds of media interviews, speeches, and school presentations.

—  Ashley Hagenow is the 76th Alice in Dairyland, Wisconsin’s agriculture ambassador who works with media professionals to educate consumers about the importance of agriculture to Wisconsin’s economy and way of life. She can be reached at ashley.hagenow@wisconsin.gov.