MONROE — Century Ecowater Systems has been sold after 35 years in the hands of Dale and Tricia Hoesly. The pair are embarking on a new chapter in life. The news was announced on Wednesday, Dec. 3.

The Hoeslys sold the business to Josh Ganshert and David Bailey.

After decades of dedication, Dale is ready to pass the torch. 

“We’re confident that the values and dedication Dale instilled will continue with the business long after their retirement,” said Jordan Nordby, Main Street Monroe Executive Director.

Born and raised in Monroe, Dale has deep roots in the community he has spent his life serving. He became part of the business in the early 1990s, becoming the fifth owner of the company that was founded in 1958. The business itself has long been a familiar presence in town — originally located down the street on 14th Avenue before moving to its current location on 9th Street in 1982.

Tricia, originally from Lafayette County, has also dedicated much of her life to caring for others. In addition to her work in the family business, she has spent 45 years as a surgical nurse at the Monroe Hospital. They raised their two sons, Craig and Chris, in Monroe, and currently have grandchildren here.

Over the years, Dale has built a strong team that reflects his belief: “take care of your people and they’ll take care of you.” 

Highlighting the Century Ecowater Systems team is Kathy, who joined in 1989 just before Dale took ownership; Dave, an Albany native, who has been with the business since 2002, Lydia who joined in January 2019, and Josh, who started in 2020.

The landscape of the water treatment industry has changed significantly over the decades, and Dale has adapted every step of the way. What once focused primarily on iron removal and water softeners has expanded into whole-house solutions, with increased attention on water quality for cooking and drinking. Because many contaminants aren’t detectable by taste, smell, or sight, education and testing have become an essential part of serving their customers.

As they look toward the next chapter, Dale takes pride in what’s been built — and in the room for expansion that remains for the future. The Hoeslys are looking forward to more time for day trips and family time. Still, they know they’ll miss the small-business moments, especially the Christmas seasons spent with their team and loyal customers. 

“The people. Always the people,” has been his favorite part, Dale emphasized.