MILWAUKEE — Free trial offers are an extremely popular marketing tactic, especially for subscription services. With so many consumers shopping online, there is no way to touch, see, or otherwise experience a product before buying it. That means free trials can be a win-win situation for both sellers and buyers. Consumers get to “try before they buy,” and sellers get to cultivate interest in their product and hopefully make a sale.
That said, there are a few aspects of free trials consumers should be aware of if they want to avoid unwanted charges.
How to take advantage of free trial offers:
● Review the signup form and look for pre-checked boxes, that checkmark “may give the company the green light to continue the offer past the free trial or sign you up for more products”
● Mark your calendar, your free trial probably has a time limit. Once that passes, if you haven’t canceled your “order,” you may be on the hook for more products
● Always review your credit and debit card statements. If you see charges you didn’t agree to, contact the company directly to sort out the situation. If that doesn’t work, call your credit card company to dispute the charge. Ask the credit card company to reverse the charge because you didn’t actively order the additional merchandise
● Research the company online. See what other people are saying about the company’s free trials — and its service
● Find the terms and conditions for the offer, if you can’t find the terms and conditions or can’t understand exactly what you’re agreeing to, you shouldn’t sign up.
● Always protect your personal information online. Before you hand over your information, review the site’s privacy policy and make sure the website is secure, that is, it starts with “https://” and has a lock icon on the sign-up page.
● Want to subscribe past the free trial? Understand how to cancel future shipments or services first. Know the policies for canceling or pausing your subscription. Do you need to respond or cancel by a certain time each month?
To avoid getting scammed with any free trial offer, periodically review BBB’s Scam Tips and tips for smart shopping online.
You may also want to read BBB’s tips for safe delivery of your online purchases.
Always look for businesses that follow BBB Accreditation Standards and BBB Standards for Trust.
