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Richard E. Hagen
NEW GLARUS - Richard E. Hagen died peacefully at his home in New Glarus, Wisconsin on October 10 at age 82. He was born in Madison, Wisconsin on November 5, 1931 to Evelyn R. and John W. Hagen. Richard (Dick) spent most of his adult life in the field of advertising. He was advertising manager of Ray-O-Vac International for five years and traveled many countries in that position. As vice-president of advertising for Cuna Mutual for seven years, Dick traveled widely in North America. In 1963 Dick formed Hagen Advertising, Inc., in Madison and headed that organization for 37 years. He sold that company in 1990 and went on to co-found an ad agency named Ideas International S.A. in Quito, Ecuador. Dick was active in the Madison Advertising Federation for many years and was the youngest recipient of that organization's Silver Medal Award for service to community and to the advertising industry. He also served in many capacities with United Way fund drives, produced telethons for the American Cancer Society, was a director of the Greater Madison Chamber of Commerce, the Madison Advertising Federation, the Malcolm Group of Companies, and the M & I Madison Bank for 23 years.

After retirement in 1999, Dick became restless and began a new career as a sales associate with Century 21 Zwygart Real Estate in Monroe and New Glarus. Always a people person, Dick enjoyed meeting all types of personalities. He had a great sense of humor and delighted in making people laugh, always quick to dub new friends with creative nicknames. Building and repairing just about anything occupied much of Dick's leisure time. He was an avid golfer, but no one he golfed with would say he was particularly good at the sport. Dick loved animals and music and could sing hundreds of lyrics from memory. He also loved flying his airplanes, especially to Mexico.

Richard served in the U.S. Air Force during the Korean Situation and served in the Wisconsin Air National Guard for a period after active duty. He is survived by his wife Mary of New Glarus, Wisconsin; daughter Holly (Dave) Dionne of Minocqua, Wisconsin, granddaughters Katie and Meg of Milwaukee, Wisconsin, and Kelsey of New York City; son Mark (Sheila) of Chanhassen, Minnesota; daughter Heidi (Dick) Roy and granddaughters Kaelin and Olivia of Breckenridge, Colorado; son Andy of Clearwater Beach, Florida; son Chris of Madison, Wisconsin; son Eric (Amy) and grandsons Sean, Ryan, and Casey of Belleville, Wisconsin; and stepson Scott (Kaew) Rufener of Suisum, California. Dick was preceded in death by his parents, Evelyn and John, and his parents-in-law, Helen and Ernest Gobeli.

A visitation will be held at the Zentner-Beal Funeral Home, 29 Sixth Ave., New Glarus from 1:00 until 2:30 p.m. on Sunday, October 19. A memorial service with military honors will follow. Following this, the family will host a celebration of Dick's life at the Chalet Landhaus, 801 State Rd. 69, New Glarus from 3:00 until 5:00 p.m. Everyone is invited for refreshments and the kind of camaraderie that will continue to remind us so much of Dick's love of life.

A memorial fund has been established.

An online memorial with guestbook is available at