A news release is the most effective way to ensure good news coverage, especially about community events that deserve readers' attention. It's important to remember the timeliness of your submission. The more advance information you submit, the better we can help you get the word out.
We must have news items not less than 24 hours in advance of the date the item should appear. When you're planning to publicize an event, it's always a good idea to plan when you will submit information for publication. For example, if your organization is having a bake sale tomorrow and you want the world to know about it, you should have submitted the information not less than two days ago. Better yet, if you'd submitted the information two weeks ago, with a note attached requesting special attention, you would probably have seen that particular announcement appear on the news pages two to three times in advance of the event.
Information about past events should be submitted as soon as the event is over. Remember, an event that happened last month is no longer "news."
We accept "news releases" in any form, but they must be legible, and it's always a good idea to submit information in typed form. You don't have to be a writer to submit information. We'll take care of that. What you do need to do is be accurate, and any information submitted must have the name and daytime telephone number of a contact person we can call if we have any questions.
Please remember to call the newsroom at 608.328.4202 if you have any questions. We would be happy to meet with you or a representative to discuss how to use the newspaper more effectively to promote your group, business or organization.